Bluestone Lane, a New York-based coffee chain specializing in Australian coffee, is serving as an official meeting hub of the Movember movement, a global charity that raises awareness and funding to support men’s health. Bluestone’s 51 locations will serve as a meeting place for people to come together and talk about men’s health and give a $5 daily credit to anyone registering for the Movember campaign by Oct. 31. The brand is encouraging participants to use the credit on its app to connect with their mates for important conversations about men’s health, to boost their own mental health, and to raise funding and awareness for the cause.
“Nearly half of American men have said that their emotional and mental health has declined during the pandemic. We need connection more than ever, and there is no better way to have that connection than over a great cup of coffee or tea,” Bluestone Lane founder and CEO Nicholas Stone said in a company press release. “Bluestone Lane is encouraging our locals to grab a cup of coffee with a mate every day this month and have important conversations about the health and wellbeing of you, your loved ones and your communities.”
From its beginnings in Australia, the foundation has expanded to 21 countries, taking with it the Movember moustache as its badge of honor. The Movember movement is about raising awareness and funding to support some of the biggest health issues faced by men: prostate cancer, testicular cancer, mental health and suicide prevention.
This is Bluestone Lane’s third year as the conversation hub of Movember. In 2019, the team raised over $280,000 to support the movement.
How it works:
- Register to join the BL Mo Space at MoNetwork.co/Bluestone Lane by Oct. 31.
- Download the Bluestone Lane app (new users automatically receive a $5 credit).
- Look for an email from Bluestone Lane at the start of Movember to register and begin receiving a $5 daily afternoon coffee credit (total value of up to $150).
- Raise at least $75 by Nov. 15 to continue receiving the credit, with the goal of raising $150 by Nov. 30.
Stone founded the chain upon moving from Melborne, Australia, to New York City.